UFC (ultimate fighting champ.) now sells out to globalist-satanists, sponsoring Bud Light (and trans-genderism, evidently)

Apollonian

Apollonian

Guest Columnist

'Boycott UFC' Calls Soar After Mega-Sponsorship Deal With Bud Light​

BY TYLER DURDEN
WEDNESDAY, OCT 25, 2023 - 06:45 AM

Link: https://www.zerohedge.com/markets/ufc-boycott-calls-soar-after-mega-sponsorship-deal-bud-light/

The Ultimate Fighting Championship (UFC) and Anheuser-Busch InBev NV have entered into a multiyear marketing agreement, making Bud Light the official beer of the mixed martial arts promotional organization. This sponsorship is UFC CEO Dana White & Co's biggest one yet and has already sparked boycott calls from UFC fans.
Anheuser-Busch wrote in a press release that the new multiyear marketing partnership will begin on Jan. 1. The brewer will become the "Official Beer Partner of UFC," and Bud Light will be plastered on broadcasts, signage across arenas, fight-week activities, social media channels, weigh-ins, press conference, and much much more.

UFC was in a previous sponsorship with Modelo, which has since become America's top-selling beer after Bud Light sales imploded following its disastrous 'woke' advertising with trans-TikTok star Dylan Mulvaney earlier this year. We noted days ago that the brewer reportedly 'bribed' distributors to keep their beer on the shelves.

Citibank data shows Bud Light sales continue to flounder:
Weekly US Nielsen data through to 7th October shows Bud Light volume/sales declines continued broadly in line with prior trends. Latest weekly volumes were down -29% (last 3-mth average -30%), with sales down -27% (-27%), while volume share was down -387bps and value -352bps (last three months -399bps and -354bps, respectively). There continues to be contagion to the wider ABInBev portfolio, with Budweiser, Busch, and Michelob still weak, while Coors, Miller, and Modelo (Constellation) continue to gain share. Our estimates and the stock price increasingly discount a base case where the current rates of volume decline in ABI’s US portfolio continue through Q1-24E. As we head into 2024, given likely COGS deflation, an ongoing focus on overheads containment, the risk to the management’s 4-8% mid-term EBITDA growth guidance appears to be skewed to the upside. We reiterate our preference for Beer stocks and Buy rating on ABInBev
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Clay Travis, the founder of sports media website OutKick, said Bud Light spent $100 million on the sponsorship:
Bud Light just spent $100 million on a UFC sponsorship deal to try and cancel out the chicks with dicks ad. No one is drinking Bud Light at any tailgate I've been to this fall. Brand is dead:
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The response was overwhelmingly negative as calls for a boycott mount:

"Anheuser-Busch and Bud Light were UFC's original beer sponsors more than 15 years," Dana White said in a press release.
He added: "I'm proud to announce we are back in business together. "
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Bud Light sales DROP 90%, NOT 30% as Previously Reported!​

February 17, 2024 10:37 pm by CWR

Link: https://citizenwatchreport.com/bud-light-sales-drop-90-not-30-as-previously-reported/

Yesterday I personally interviewed a Bud Light truck driver in New York and he confirmed the damage from the boycott is MUCH WORSE than is being reported. His sales are DOWN 90% (or in a good week 86%) on his route and has ZERO expectation sales will improve before he retires in the next SIX YEARS!
An aluminum can plant is CLOSING PERMANENTLY due to the Bud Light boycott. They join two glass bottle plants who were forced to shut down last year due to the complete collapse of sales of Bud Light in the southern United States.
Ball Corporation, who is closing the can plant is also permanently canceling plans to build a $290 million can plant in North Las Vegas, and it’s putting off construction of a large plant it announced in 2021 it would build in North Carolina. That project won’t happen until 2028, Ball said.

About 121 employees will lose their jobs in Kent starting Feb. 29 with the planned closure of the Rexam Beverage Can Company, owned by, and also known as, the Ball Corporation.

See also Barrick (GOLD) Q4 Earnings Surpass Estimates, Sales Miss

Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.

It wasn’t supposed to go like that. The year kicked off with an expensive Super Bowl ad with actor Miles Teller and a new slogan — “Easy to Drink. Easy to Enjoy” — which was supposed to mark a “new era” for the 40-year-old brand.
Bud Light’s decision to tap transgender social media influencer Dylan Mulvaney to promote the brand’s ‘Easy Carry Contest’ couldn’t have gone much worse. The American beer institution has been in a tailspin, with revenue plummeting 10.5% and the brand falling from its spot atop the US beer market for the first time in over two decades.

Transgender influencer Dylan Mulvaney was paid far more than was first alleged, as documents reveal a US$185,000 deal for the marketing campaign that ended in an epic flop.

See also Apple stock falls on weak sales to China.

Bud Light continues to drag down sales for parent company Anheuser-Busch as the world’s largest brewer reported a double-digit drop in US revenue last quarter. Anheuser-Busch InBev reported Tuesday that revenue in the US fell by 13.5 percent between July-September. The figure was based on revenue per 100 liters, a common measure for beer sales.
Sales to US retailers were also down 17 percent, largely due to a drop in Bud Light demand, the company reported. Bud Light has faced months of protests and consumer anger since its ill-fated partnership with trans influencer Dylan Mulvaney in April. The company has seen Bud Light sales decline for months. US retail dollar sales of Bud Light were down 29 percent in the four weeks ending October 21 compared to the same period a year ago, according to Nielsen data compiled by Bump Williams Consulting.
 

Bud Light Trans Boycott Hammers World’s Biggest Brewer as Sales Continue to Plummet​

BY WILL JONES
1 MARCH 2024 3:03 PM

Link: https://dailysceptic.org/2024/03/01...-biggest-brewer-as-sales-continue-to-plummet/




A growing boycott of Bud Light over its partnership with a transgender influencer has hurt sales at parent group AB InBev. The Telegraph has more.
AB InBev, which owns Bud Light, Stella Artois, Budweiser and Corona, said on Thursday that sales to retailers in the U.S. fell by 17.4% in the last quarter of 2023, which it blamed primarily on the decline of Bud Light.
The slump is deeper than the 16.6% fall seen in the third quarter of last year and means AB InBev has now suffered three consecutive quarters of double-digit percentage sales falls in the U.S.
AB InBev sold 19.7m hectolitres of beer in the U.S. in the final three months of 2023, compared to 23.4m in the same period of 2022, a decline amounting to roughly 651m pints. Revenues in North America fell 9.5%.
Formerly the U.S.’s best selling beer brand, Bud Light angered American conservatives last year after a marketing tie-up with transgender influencer Dylan Mulvaney in April.
Bud Light sent the 26 year-old a personalised beer can to celebrate [his] first year since transitioning gender.
It sparked boycotts from the political Right, who accused the brewer of pursuing a Left-wing agenda. Rapper Kid Rock filmed himself shooting a pack of Bud Light beers with an assault rifle, while former Republican presidential hopeful Ron DeSantis accused AB InBev of associating with “radical social ideologies”.
The brewer also faced backlash from human rights groups on the Left, who criticised the company for not defending or supporting [Mr.] Mulvaney after the marketing stunt.
[Mr.] Mulvaney said [he] faced transphobia and abuse following the partnership and felt abandoned by AB InBev.
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Go woke, go broke… [see https://www.telegraph.co.uk/busines...-trans-boycott-world-biggest-brewer-ab-inbev/]
 
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