Desperate, "woke" (satanic) corporate scummy filth now tries "apologizing" for losing billions of $, suckers--only language they unnastan'

Apollonian

Guest Columnist

Anheuser-Busch CEO offers flat apology following Bud Light’s Dylan Mulvaney backlash​

By
Ariel Zilber
April 14, 2023 3:16pm
Updated

Link: https://nypost.com/2023/04/14/anheu...-dylan-mulvaney-backlash/?utm_campaign=nypost

[see vid at site link, above]

MORE ON:DYLAN MULVANEY
Anheuser-Busch’s top executive on Friday offered an apology flatter than a day-old Bud Light as the beer giant reels from the backlash over its sponsorship deal with controversial transgender influencer Dylan Mulvaney.
“We never intended to be part of a discussion that divides people,” Anheuser-Busch InBev CEO Brendan Whitworth said in press release titled “Our Responsibility To America.”
“We are in the business of bringing people together over a beer.”
Whitworth finally broke his silence over the brewing controversy but made no mention of the sponsorship deal with Mulvaney — which has led to calls for a boycott of the nation’s largest beer company.
He also didn’t address reports that senior executives were kept in the dark about the Mulvaney rollout.
Instead, Whitworth said he was “focused on building and protecting our remarkable history and heritage.”
“Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation,” said Whitworth, a Harvard Business School graduate who served in the Marines and was a CIA officer.
A can of beer featuring Mulvaney.A can of beer featuring Mulvaney.Dylan Mulvaney/Instagram
The $132 billion beer company has seen its market value plummet by some $5 billion since the campaign was launched April 1.
Busch distributors around the country have been feeling the fallout, with many bars in conservative states from Tennessee to Wyoming refusing to stock Bud Light.
“I simply don’t understand why they hired the person who was doing the marketing. I mean, if your target customer is Kid Rock, and then all of a sudden you decide to go to RuPaul, that just doesn’t make any sense at all,” Oxygen Financial CEO Ted Jenkin told Fox News Digital.
Budweiser factories have also reportedly been targeted by a wave of bomb threats this week.
Brendan Whitworth, Anheuser-Busch CEOWhitworth’s statement made no mention of the sponsorship deal with Mulvaney.Anheuser-Busch
On Thursday, the Los Angeles Police Department confirmed that officers responded to a call from the Anheuser-Busch facility in the Van Nuys section.
A spokesperson for the St. Louis-based beermaker told Patch that several other facilities across the country also received bomb threats.
The Post has sought comment from Anheuser-Busch.
One marketing expert told The Post Whitworth’s mea culpa will do little to quell the controversy.
Bud Light has faced criticism over Dylan Mulvaney promoting its beer.Bud Light has faced criticism over Dylan Mulvaney promoting its beer.Instagram
“Whilst it was great that the CEO spoke out formally and formally apologized, it still will leave a sour taste in the Bud Light consumers’ mouth of, why did you do this?” said Jay Jaye, founder of Ace of Spades branding agency.
“Apologizing only works when it clears up the reason why? This is still unknown and it paints the bigger picture – what is the true reason behind this,” he added.
The company had previously defended its decision to hire Mulvaney, an actress and influencer with more than 10 million followers on TikTok, where she documented her gender transition.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” a spokesperson had told Fox News.
Mulvaney“We never intended to be part of a discussion that divides people,” Anheuser-Busch InBev CEO Brendan Whitworth said.Dylan Mulvaney/Instagram
Alissa Heinerscheid, the vice president of marketing, highlighted the campaign during the “Make Yourself at Home” podcast last week, where the exec said she wanted to transform Bud Light’s brand.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,’” Heinerscheid said.
She also condemned the company’s previous branding, saying: “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”
Conservatives have slammed the ad campaign, claiming the beer maker was pushing “gender propaganda.”
Country music singer John Rich said he pulled cases of Bud Light from his Nashville bar, Travis Tritt called for a boycott and rocker Kid Rock used several Bud Light cases for target practice in a viral video.
Others, like shock jock Howard Stern and podcaster Joe Rogan, have decried the conservative outrage over Mulvaney. Rogan popped open a can of Bud Light on a recent show and panned the boycott effort as ‘goofy.’
Reaction on social media to Whitworth’s statement was scathing.
“I get the idea of bringing all kinds of people together. That’s awesome. However, it shows a lack of understanding for biological women. When you put a biological man in place of a woman, that is a slap to real women, and division,” wrote on Twitter user.
Another wrote: “NOPE. Not good enough. Boycott continues until full apology, fire VP Mrkt, and Mulvaney dropped. Either that or Anheuser-Busch becomes the next Schlitz.”
Additional reporting by Lydia Moynihan

FULL TEXT OF WHITWORTH APOLOGY

As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew.
We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.
We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.
My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.
I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others.
Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.
 

Boycotting Bud Light? Here Are All the Brands Owned by Beer’s Parent Company​

STATION GOSSIP 09:29

Link: http://www.stationgossip.com/2023/04/boycotting-bud-light-here-are-all.html

Anheuser-Busch, a formerly great and formerly American-owned company that recently poured its credibility with normal people down the drai...​


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Anheuser-Busch, a formerly great and formerly American-owned company that recently poured its credibility with normal people down the drain, is a lot bigger than most people might realize.
Bud Light, the international company’s flagship low-calorie brand, was this country’s best-selling beer last year. But Anheuser-Busch (AB InBev) owns a lot of brands in a lot of stores.
Bud Light partnered up with transgender social media influencer Dylan Mulvaney — and the rest is history. Sales are reportedly slumping as its parent company has shed billions in market value in recent weeks.
People whose hearts and minds have not been corrupted by the left’s war on gender are rightly boycotting the company, and The Western Journal is here to help.
The idea of a boycott is generally synonymous with the American left and not so much with conservatives who hold traditional views on life, love, marriage and biology.
We are people with tendencies to keep to ourselves.
But “live and let live” has its limits.
If you support a neighbor who plays with fire for long enough he just might set your house on fire.
In the case of Anheuser-Busch v. Normal America, the company used profits it made from its former friends and neighbors to further the goals of those who seek to threaten their way of life.
Bud Light’s marketing VP announced last month the company wanted to distance itself from its past clientele. Bud Light has, of course, traditionally been purchased by blue-collar people, younger drinkers and people generally associated with middle America.
The company chose a side in the culture war — and it picked the side that does not generally associate itself with affordable domestic beer.
Bud Light picked the side that is currently attempting to convince young people — including children — that it is completely rational behavior to castrate themselves and otherwise mutilate their bodies.
No one represents that cause better than Mulvaney, who Bud Light helped celebrate by putting his face on a can of its beer.
The now-European-owned beer giant could have stayed quiet and sold its products. But leadership couldn’t leave well enough alone.
People across the country are reporting seeing beer aisles in their local stores full of Bud Light that suddenly no one wants to buy.
Bud Light decided to prioritize Wokeness over their customers, now they’re hurting the people who are selling their beer
Merchandiser who sells their products to stores: “I’ve never seen such little sales as in the past few days… I can’t feed my family”pic.twitter.com/8g41TUFpOl
— Benny Johnson (@bennyjohnson) April 11, 2023

Conservatives, in this instance, have chosen a tactic that works quite well for the left.
While some on the left have accurately pointed out other beer companies that have celebrated LGBT “pride” month in years past, Anheuser-Busch crossed a line by partnering with Mulvaney to validate his perverse claims of “womanhood.”
A boycott is underway, and it is important to make people who have chosen to participate aware of Anheuser-Busch’s vast catalog of drinks, so they are armed with the facts the next time they attempt to balance having a cold one while also not supporting mastectomies for children.
Below is a comprehensive list of every brand owned by Anheuser-Busch — and from a former employee of the company.
Obviously, Anheuser-Busch peddles Budweiser, Bud Light, and other Bud brands, as well as the Busch brands of beers.
But here are some brands you might not have known are owned by the company:
The Michelob brands; Natural Light and Natty Daddy; Cass; Castle; Corona; Harbin; Estrella Jalisco; Aguila; Beck’s; Stella Artois; Jupiler; Kona; Leffe; Landshark Lager; Modelo; Presidente; Hoegaarden; Labatt; Hurricane; Rolling Rock; Skol; Johnny Appleseed; Shock Top; and Quilmes.
Other brands that partner with Anheuser-Busch include:
10 Barrel Brewing; Appalachian Mountain; Blue Point; Breckenridge Brewery; Cisco Brewers; Devils Backbone; Elysian; Four Peaks; Golden Road; Goose Island; Karbach Brewing; Omission Balanced Brewing; Platform Beer Company; Red Hook; Square Mile Cider Company; Veza Sur Brewing; Nirture Cider; Wicked Weed Brewing; Widmer Brothers Brewing; Wynwood Brewing; Hi Ball Energy; Babe; Nutrl; Cutwater Spirits; and Ritas.
As Americans prepare for another weekend of winding down and relaxing, many will head to grocery stores and gas stations to pick their drinks of choice.
Many of them are suddenly beer refugees and face the choice of either expanding their palates or supporting hedonism.
If you choose not to consume any alcohol whatsoever, then more power to you. Alcohol in general has wreaked havoc on people’s lives for centuries.
But if you do decide to enjoy a cold beer, and you also have an interest in subverting the gender-obsessed left’s mission to corrupt the minds of young people, choose your brand wisely.
And as always, please drink responsibly.
 

Bud Light's hangover gets worse: Rivals Coors Light and Miller Lite sales SPIKE 18% in wake of Dylan Mulvaney debacle as flagship brand suffers a 17% dip and industry insiders call crisis 'an extremely difficult scenario'​

  • Coors Light and Miller Lite have seen a huge rise in their sales following the backlash against the American flagship brand
  • Two senior members of the Anheuser-Busch team have been placed on leave following the controversy
  • Between April 2 and April 15, overall volume of sales of Bud Light at bars and restaurants dropped by 34.7 percent
By EMMA JAMES FOR DAILYMAIL.COM
PUBLISHED: 10:52 EDT, 25 April 2023 | UPDATED: 11:37 EDT, 25 April 2023

Link: https://www.dailymail.co.uk/news/ar...8-wake-Bud-Lights-Dylan-Mulvaney-debacle.html

[see vids at site link, above]

Bud Light has suffered another blow in the fallout from its Dylan Mulvaney partnership as its rivals' sales have spiked while its seen huge losses.
Coors Light and Miller Lite both saw bumps to sales while the Anheuser-Busch-owned brewer saw them plunge.
The flagship American brand has suffered a 'staggering' hit, which resulted in two senior members of the team being placed on leave.
Bud Light's VP of marketing, Alissa Heinerscheid, took a leave of absence while the VP for Mainstream Brand, Daniel Blake, stepped down some days after.
The pair have faced the brunt of the criticism, with a report from Insights Express, a beer-focused newsletter, saying it is an 'extremely difficult scenario' for the business – adding 'these numbers are staggering'.
70216181-12011353-image-a-32_1682436293312.jpg


Dylan Mulvaney was seen arriving at a studio in Hollywood earlier in April


Bud Light announced their partnership with Mulvaney by sending the popular influencer the custom-made cans with her face



Mulvaney (left) was sent a personalized beer can to mark 365 days since she transitioned. She documented her journey on TikTok and gained millions of online followers
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Second Bud Light marketing executive is placed on leave
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In the week after the campaign launched, April 1, Bud Light dollar sales dipped 6 percent, as Coors Light rose 3.5 percent and Miller Lite 3.1 per cent.
As the backlash ramped up against Anheuser-Busch, with Kid Rock opening fire on several cases of the beer, their sales dropped 17 percent in the week of April 18.
By comparison, Coors Light saw sales rise by 10.6 percent, while Miller Lite scooped up even more profit with sales rising 11.5 percent.
Last week sales of Bud Light had risen slightly, with the company seeing just a 6.7 percent dip in sales, with both their rivals seeing a huge increase of 18 percent.
Bud Light is the largest beer brand in the US, but their decision to work with Mulvaney has seriously affected the company.
During the NCAA basketball tournament from March 18 to April 1, it was the clear leader of all Light beers, up 15 percent, according to Brewbound.
But following the Mulvaney campaign it trailed other beers by at least six percent in bars and restaurants.
Between April 2 and April 15, Beer Board says that their overall volume of sales at bars and restaurants dropped by 34.7 percent.
Bud Light has now declined into the fourth spot of the most popular draft beer during the second week of the controversy – losing out to Coors Light.
Alissa Heinerscheid, the brand's vice president of marketing, has taken a leave of absence, according to the company



Alissa Heinerscheid, the brand's vice president of marketing, has taken a leave of absence, according to the company
Daniel Blake, who is the vice president for Anheuser-Busch's mainstream brands has stepped back from his job, after controversy about Bud Light's partnership with Dylan Mulvaney


Daniel Blake, who is the vice president for Anheuser-Busch's mainstream brands has stepped back from his job, after controversy about Bud Light's partnership with Dylan Mulvaney
Bud Light partners with transgender influencer Dylan Mulvaney



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VP of marketing Alissa Heinerscheid had been hired to overhaul Bud Light's marketing in June 2022 with the idea of freshening up its image.
She spoke out before the controversial campaign to say that the company had a 'fratty' image which needed to be changed.
Daniel Blake stepped down shortly after Heinerscheid, with both saying they were taking a 'leave of absence'.
The firm said both bosses 'decided' to temporarily step down, but their decisions were reportedly not voluntary.
'Given the circumstances, Alissa has decided to take a leave of absence which we support. Daniel has also decided to take a leave of absence,' the company said.
Blake is a nine-year veteran of Anheuser-Busch and oversaw marketing for both Bud Light and Budweiser.
A replacement wasn't immediately announced. Heinerscheid's job was taken over by Todd Allen, who recently served as global vice president of Budweiser.
Mulvaney made the announcement herself on Instagram during the beer company's promotional event for the NCAA March Madness tournament


In one bizarre portion of the video she was seen in the bath with a beer



The 26-yea-old transgender activist announced the partnership in a now viral post included the hashtag '#budlightpartner', and a caption that touted the cans as her 'most prized possession'
Dylan Mulvaney hits back at critics of Bud Light campaign



Several former customers filmed themselves pouring the beer away - down the sink and toilet ¿ while others emptied their fridge of the product into bins


Several former customers filmed themselves pouring the beer away - down the sink and toilet – while others emptied their fridge of the product into bins
Budweiser releases new patriotic ad after Bud Light-Mulvaney campaign


Blake, who is based in New York, was promoted to group vice president of Anheuser-Busch's mainstream brands in May 2022, according to his LinkedIn page. Before that, he was group VP of marketing for Budweiser and value brands.
Mulvaney, 26, announced the partnership in a series of videos posted to social media at the start of April 2023 to coincide with the NCAA March Madness tournament.
In the six days that followed, Anheuser-Busch lost more than $6billion in market capitalization.
The beer giants stock roughly traded at just over five percent decrease in the total share value and the company's market capitalization stood at $113.33billion.
Mulvaney posted several videos and images on Instagram for the paid partnership, but it is unclear exactly how much she was paid.
On March 30, Heinerschied gave an interview to a business podcast in which she said she wanted to make Bud Light less 'fratty' and more 'inclusive'.
Locals in Marietta, Georgia, where Travis Tritt is from,  have been switching from their usual drink of Bud Light to Coors Light, according to bartenders ¿ who say the impact was 'immediate'


Locals in Marietta, Georgia, where Travis Tritt is from, have been switching from their usual drink of Bud Light to Coors Light, according to bartenders – who say the impact was 'immediate'
Fellow country singer John Rich became the latest celebrity to hit out at the brand, asking which beer he should use to replace Bud Light at his Nashville bar, Redneck Riviera


Fellow country singer John Rich became the latest celebrity to hit out at the brand, asking which beer he should use to replace Bud Light at his Nashville bar, Redneck Riviera
Kid Rock shoots cases of Bud Light over trans star Dylan Mulvaney



The company has been hit with a barrage of complaints, with many customers filming themselves pouring the liquid away


The company has been hit with a barrage of complaints, with many customers filming themselves pouring the liquid away
Two days later, on April 1, Mulvaney - who began transitioning to a woman in 2021 - was unveiled as a brand partner.
Several famous faces have slammed the brand for their decision, after pro-Trump Kid Rock shot the cans and commented: 'F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day.'
Country singer Travis Tritt also said he had removed all Anheuser-Busch products from his tour bus over the partnership.
John Rich also publicly denounced the brand, saying he would be removing it from his bar in Nashville.
Mulvaney has hit back at her critics over the Bud Light deal, telling Rosie O'Donnell on her podcast: 'The reason that I think I am so…I'm an easy target is because I'm so new to this.
'I think going after a trans woman that's been doing this for like 20 years is a lot more difficult. I think maybe they think that there's some sort of chance with me … But what is their goal?
Singer Kid Rock, 52, also showed his disdain by shooting several cases of the beer, saying 'F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day'


Singer Kid Rock, 52, also showed his disdain by shooting several cases of the beer, saying 'F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day'
40% Americans less likely to buy Bud Light after Mulvaney tie-up



CEO of Anheuser-Busch Brendan Whitworth issued this public statement two weeks into the controversy




CEO of Anheuser-Busch Brendan Whitworth issued this public statement two weeks into the controversy
Dylan Mulvaney announces being newest brand ambassador for Bud Light


'These people, they don't understand me, and anything that I do or say then somehow gets taken out of context and is used against me, and it's so sad because everything I try to put out is positive.
'It's trying to connect with others that maybe don't understand me. It's to make people laugh or to make a kid feel seen.'
In the turmoil that ensued after the announcement of the collaboration, Anheuser-Busch issued a statement saying it supported the brand's decision to work with Mulvaney.
They added: 'Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.
'From time to time, we produce unique commemorative cans for fans and for brand influencers, like Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.'
Since taking the gig in July, Heinerscheid has already rolled out several adverts as part of a push to empower women - one of which features a dancing Miles Teller and his wife



Since taking the gig in July, Heinerscheid has already rolled out several adverts as part of a push to empower women - one of which features a dancing Miles Teller and his wife
Bud Light VP talks pivoting from brand's 'fratty, out of touch' humor


Bud Light then released a patriotic new advertisement for Budweiser featuring its iconic Clydesdale horses, in an apparent attempt to reset following the controversy.
The one-minute spot features shots of the iconic Clydesdales galloping across the country, in open fields, and past landmarks including the Lincoln Memorial and the New York City skyline.
However, online users slammed the ad as a pathetic attempt to right the ship that was permanently sent in the wrong direction with the Mulvaney partnership.
On April 14, CEO Brendan Whitworth delivered an apology.
'We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer,' he said in a statement.
He added: 'My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect from one another.'
'I care deeply about this country, this company, our brands and our partners,' he added.
'I spend much of my time traveling across America, listening to and learning from our customers, distributors and others. Moving forward I will continue to work tirelessly to bring great beers to consumers across our nation.'
 

Anheuser-Busch blames 'third party ad agency' for Dylan Mulvaney partnership, cuts ties amid marketing shakeup​

Anheuser-Busch reportedly sent distributors a letter saying they fired the marketing agency responsible for the Mulvaney partnership​

By Yael Halon | Fox News

Link: https://www.foxnews.com/media/anheu...-partnership-cuts-ties-amid-marketing-shakeup

Bud Light hasn't escaped bad news cycle after more than a month

Marketing strategist Emma Ferrara comments on Bud Light's social media misfire.
Bud Light's parent company Anheuser-Busch is reportedly blaming a "third-party ad agency" for the brand's partnership with Dylan Mulvaney that prompted nationwide boycotts and cost them roughly $5 billion in losses.
In an attempt to distance from the deepening backlash, Anheuser-Busch has reportedly told U.S. beer distributors that it cut ties with the "third-party ad agency" responsible for the Mulvaney collaboration in an effort to make amends with vendors weary over the brand's tarnished reputation, according to a source cited by the New York Post.
The brewing giant reportedly sent a letter to hesitant distributors saying it has fired the marketing firm responsible for the polarizing sponsorship which began last month when Mulvaney, a transgender TikTok influencer, revealed that she was sent a can of Bud Light with her face printed on it as part of an ad for the beer company’s March Madness contest and as a way to celebrate a full year of "girlhood."
RED SOX FANS SNUB BUD LIGHT AT FENWAY PARK IN VIRAL VIDEO: THEIR CONCESSION STANDS ARE A ‘GHOST TOWN’
Bud Light bottle top

Bud Light continues to face backlash more than a month after its polarizing pact with transgender influencer Dylan Mulvaney prompted outrage. (Getty)
In the letter, Anheuser-Busch reportedly claimed that the beer can at the center of the controversy with Mulvaney’s face was not produced by the Belgian-based company or in any of its facilities, blaming the ad agency entirely for the collaboration, distributors told The New York Post.
"Ad agencies send out hundreds of influencer kits a year, some of which have a customized can included. This was one of those situations," a Texas-based Bud Light distributor told the outlet.
CEO DISTANCES ANHEUSER-BUSCH FROM BUD LIGHT DYLAN MULVANEY CONTROVERSY: ‘NOT A FORMAL CAMPAIGN’
The beer brand did not disclose the name of the marketing agency responsible, The Post reported.
AB headquarters

The headquarters of Anheuser-Busch, Inc. is seen June 26, 2008 in St. Louis, Missouri. (Joe Raedle/Getty Images)
News of the letter came shortly after Anheuser-Busch CEO Michel Doukeris forcefully downplayed the Bud Light controversy on an earnings call with investors Thursday, insisting that it was just "one can, one influencer, one post and not a campaign."
Doukeris said the company will triple media spending on advertising for Bud Light over the summer, confirming reports that the company is planning a major marketing push to recover its brand following a drastic shake-up in the brand's marketing team. Bud Light marketing vice president Alissa Heinerscheid and her boss Daniel Blake were placed on leave. Prior to the campaign, Heinerscheid said in an interview that she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusive messaging to attract younger customers.
The controversy began after Mulvaney posted a photo with the beer can featuring her face. A second post featured a bikini-clad Mulvaney frolicking in a bathtub while drinking a Bud Light beer as part of the partnership.
Dylan Mulvaney Bud Light

A picture of the commemorative Bud Light can featuring TikTok influencer Dylan Mulvaney. (Dylan Mulvaney/Instagram)
 

Disney suffers BILLIONS in losses after pushing woke ideology​

by tts-admin | May 9, 2023

Link: https://www.thetruthseeker.co.uk/?p=268625

Disneyland-Florida.jpeg

Morgonn McMichael – Human Events May 6, 2023

Disney’s efforts to go woke have significantly ramped up over the last ten years. In 2013, Disney’s “Frozen” grossed over one billion dollars at the box office and was one of the biggest princess movies for the youngest generation. Not a single little girl wasn’t singing the song “Let it Go” or “Do You Want to Build a Snowman?”
This is when Disney’s subtle efforts to put political agenda in children’s content really began. This film centered around two female lead characters, rather than a traditional male-and-female relationship. The male characters who are in the film are weak, problematic, and insignificant. “Frozen” also had a scene with a character who is implied to be gay. In the film’s sauna scene, the market man references his family and the scene shows one other adult man and four children.

When “Frozen 2,” was set to be released, there were several people who rumored that Elsa would be portrayed as queer or lesbian. Many LGBTQ+ activists on social media were heavily pushing for Disney to make this character a member of their identity-obsessed community. With the imminent release of “Frozen 3,” many wouldn’t be surprised if Disney does decide to include an LGBTQ+ cast member, given their recent string of shows featuring characters who rank higher on the intersectional hierarchy.
In recent years, Disney has been showcasing same-sex couples, race-swapping original characters, and even showcasing BLM and police brutality — as seen in the new “Proud Family” series on Disney+.
But whether or not Disney will continue on this pattern of behavior remains to be seen. The company has lost more than $100 billion in market value in the last year. Disney has also announced this year that they will be firing 7,000 workers due to “strategic realignment.” Disney+ streaming numbers have decreased as well, as more and more families have been unsubscribing.

This piece originally appeared at TPUSA.
 

Bud Light’s Ties to World Economic Forum Emerge​

Link: https://slaynews.com/news/bud-light-ties-world-economic-forum-emerge/?utm_source=mailpoet

8cba3174a095e11a787c2b1268dc9916
Frank BergmanMay 10, 2023 - 12:57 pm

dylan-mulvaney-klaus-schwab-world-economic-forum-links.jpg


Bud Light’s parent company Anheuser-Busch has partnered with the World Economic Forum (WEF) to push the radical agenda of Klaus Schwab’s globalist organization.
A new report has revealed that Anheuser-Busch InBev SA/NV (AB InBev) teamed up with the WEF to push globalist guidelines for environmental, social, and governance (ESG) investing, as well as woke diversity, equity, and inclusion (DEI) policies.
As Slay News has previously reported, corporate America has been engulfed in controversial ESG guidelines.
ESG guidelines pressure companies to follow far-left “woke” policies and have been panned by many.
Twitter boss Elon Musk recently warned that ESG is “Satanic.”

According to the Daily Wire, Anheuser-Busch’s adherence to the WEF’s agenda was wide-ranging and included open promotion of climate change, censorship, and other radical leftist talking points.
“One might think that Bud Light could just apologize and admit that men aren’t women,” said podcast host Michael Knowles in a lengthy Twitter thread.
“But no matter how much Bud Light and parent company AB InBev might wish to rein in the radicalism, they can’t abandon the agenda.
“They’re mired in World Economic Forum/ESG gobbledygook.”

The Belgian company purchased Budweiser for $52 billion in 2008, making the company beholden to ESG and DEI policies.
AB InBev offered to pay for employees’ sex change surgeries in the U.S. and Canada and provided “financial and legal support” for employees in Brazil and Columbia.
The conglomerate also contributed to “family-forming” options for gay couples, such as “two men buying the eggs & womb of a woman to intentionally remove a baby from its mother at birth.”
AB InBev also required suppliers and buyers of their products to adhere to their diversity principles, claiming DEI should touch “upon all functions, including sales, supply chain, marketing, and others.”
The WEF’s commitment to censorship was also present in InBev’s company structure.
The company actively took part in the Global Alliance for Responsible Media, a group that demands companies have “standards that limit or entirely demonetize platforms that contain ‘hate speech’ on ‘gender identity,’ insensitive… treatment of debated social issues,’ or the classic ‘misinformation.’”

Several other large-scale corporations follow WEF/GARMs guidelines, including:
  • Adidas
  • BP
  • CVS
  • Goldman Sachs
  • Lego
  • Mastercard
  • McDonald’s
  • Merck
  • Nike
  • Proctor & Gamble
  • Hershey
  • Disney
  • Unilever
  • Walmart.
GARM’s fight against “misinformation” was introduced “in the wake of the COVID-19 pandemic and the Ukraine war.”
The organization controls advertising money via big tech platforms such as YouTube and TikTok, which limit or completely demonetize partisan political content.
“Don’t look away,” Knowles said.
“If we don’t put an end to this growing scheme of control and deceit, Bud Light’s inability to apologize and admit that men can’t be women will be the least of our problems.”

READ MORE: WEF Member Calls for 86% Reduction in World’s Population [see https://slaynews.com/news/wef-member-calls-86-reduction-worlds-population/]
 

MAJOR BANK DOWNGRADES ANHEUSER-BUSCH’S STOCK STATUS AS SALES CONTINUE TO CRATER​

Link: https://www.blacklistednews.com/art...serbuschs-stock-status-as-sales-continue.html

Published: May 11, 2023

SOURCE: DAILY WIRE



beer-1607001_960_720.jpg

A major multinational bank downgraded the stock status of Anheuser-Busch amidst the continued fallout from the Dylan Mulvaney partnership controversy.
HSBC downgraded the stock of Anheuser-Busch InBev to a hold status, meaning investors should neither buy nor sell shares of it. In an analysis, Carlos Laboy, managing director for the global beverage sector of HSBC, said that AB InBev had poorly handled its efforts to shift its brand culture in the U.S. AB InBev’s sales have continued to plummet because of the fallout.
“Is ABI’s leadership getting the brand culture transformation right? It’s mixed,” Laboy wrote in a note that was published on CNBC Wednesday, via the New York Post. “At [Brazilian beverage giant] Ambev, we think the answer is ‘yes;’ in the U.S., we think it’s ‘no’,” Laboy wrote.
“The way this Bud Light crisis came about a month ago, management’s response to it and the loss of unprecedented volume and brand relevance raises many questions,” Laboy added. “Why did its US leadership underestimate the risk of pushback given the recent experience of other firms? Is A-B hiring the best people to grow the brands and gauge risk? If Budweiser and Bud Light are iconic American ideas that have long brought consumers together, why did these marketers fail to invite new consumers without alienating the core base of the firm’s largest brand?”
The fallout from Mulvaney’s partnership has caused Anheuser-Busch’s sales to plummet. Nationwide retail sales of Bud Light were down 23.4% year-over-year for the week of April 29, according to data from NielsenIQ and Bump Williams Consulting data, obtained by the New York Post. That number is worse than the 21.4% decline from the previous week. It is also the fourth consecutive week in which sales have dropped by double-digit figures.
“It’s not just a Bud Light issue,” CEO Bump Williams told the New York Post. “It’s an Anheuser-Busch portfolio problem now.”“If Bud Light doesn’t fix its trend by the end of this month, it will continue to lose market share because it will lose Memorial Day. That kicks off the summer season,” Williams added. “There has to be a sense of urgency for InBev to correct these trends.”
Despite the continued freefall of Bud Light’s sales, Daily Wire host Michael Knowles points out that its parent company cannot break its commitment to left-wing ideology. Knowles pointed out Monday that AB InBev is a member of The World Federation of Advertisers. That group created The Global Alliance for Responsible Media (GARM), a “cross industry initiative” to “demonetize … harmful content.”
“GARM is so powerful and controls so much advertising money (like that of Bud Light) that YouTube, Meta (FB & IG), Twitter, TikTok, Snapchat, and others are writing pages of reports about how they will run their platforms to satisfy GARM standards,” Knowles wrote. Worse than that, GARM is also backed by the World Economic Forum as a “flagship project” under their “Platform for Shaping the Future of Media, Entertainment and Sport.”

READ MORE... [see https://www.dailywire.com/news/majo...chs-stock-status-as-sales-continue-to-crater/]

 

Conservatives’ Bud Light boycott is a massive success, and other companies are taking notice​

Link: https://www.lifesitenews.com/blogs/...s-are-taking-notice/?utm_source=featured-news

Bud Light sales are still plummeting after the brand's disastrous transgender partnership, and it looks like Target is afraid to be next.

Featured Image
ATLANTA, GEORGIA - MAY 5, 2023 : Bud Light beer grocery store display. Bud Light boycott is causing competing light beer brands to sell out. Sold out beer cooler.Shutterstock


Jonathon Van Maren
Wed May 24, 2023 - 2:31 pm EDT

(LifeSiteNews) — It’s official: the conservative boycott of Bud Light over its decision to celebrate “transgender” influencer Dylan Mulvaney’s “transition” is more than just a flash in the pan. According to NBC, “sales volumes of Bud Light for the week ending May 14 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.” Bud Light’s parent company declined to comment on this latest news, but since the boycott began, it has placed Alissa Heinerscheid, the head of marketing, as well as her boss Daniel Blake, on leave.
In a note published to clients this week, JPMorgan analysts stated that even if the spiral stabilizes, “We believe there is a subset [of] American consumers who will not drink Bud Light for the foreseeable future.” According to Harry Schuhmacher, editor of Beer Business Daily: “Nobody imagined it would go on this long. It seems random — it struck a nerve. I’ve never seen anything to compare it to, in all of the [consumer packaged goods] industry. It’s a real shock.”

Bud Light may be just the beginning as corporations double down on their LGBT credentials and force their customers to decide whether they want to back ideologies with their wallets. The North Face, the creator of outdoor apparel and equipment, hired as their latest influencer a drag queen who calls himself “Pattie Gonia” and stars in their latest ad.
That strikes me as another example of miscalculating the customer base, but we’ll see. The folks at Target certainly seem to have gotten the Bud Light memo — after rolling out its “Pride Collection” at the start of May, it is now pulling many of those products in response to customer backlash. Target is insisting that it is doing this for the safety of their employees, but fail to cite a single example of “volatile circumstances” they reference. It all likelihood, they are trying to avoid condemnation from the LGBT community while still soothing their angry customers.

READ: Target removes some LGBT merchandise linked to ‘transgender’ Satanist designer after backlash

Target’s “Pride Collection” included “gender fluid” mugs, “queer all year” calendars, and children’s books for ages 2-8 with titles such as Bye Bye Binary, Pride 1,2,3, and I’m not a Girl. Some of the “Pride Collection” items are under review, but those provided by the LGBT brand Abprallen are being removed entirely, including from the online catalogue. Abprallen is known for its association with British designer Erik Carnell, who is known for designing Satanic-themed merchandise with pentagrams and horned skulls.
It seems likely that Target is responding in this fashion not merely because of customer backlash, but due to the success of the Bud Light boycott. As The Daily Wire’s Megan Basham noted: “Targeting one brand per business sector at a time could effect massive change. Could even turn back time.”
We are about to be treated to an entire month of corporations doing groveling obeisance to the LGBT movement, regardless of how grotesque and blasphemous they have to be to do it (as we saw recently with the Dodgers’ baseball team inviting a LGBT group “the Sisters of Perpetual Indulgence,” which specializes in mocking Catholicism in a hyper-sexualized manner, to perform at the team’s “Pride Night”). What remains to be seen is how much Americans will tolerate. Before the Bud Light boycott, major corporations seemed too big to fail — and too large to sustain any real damage from a boycott drive by conservatives and Christians. Now, if Target is any indication, the corporate calculus may be changing.
Conservatives should pick their targets carefully and stick to them for the long haul. Corporations want to show their contempt for our values while accepting our money. We should show them that contempt can flow both ways.
 

Budweiser gives beer away for free in stores with new promotions after Dylan Mulvaney backlash​

Story by Aneeta Bhole and Emma James For Dailymail.Com • 15h ago

Link: https://www.msn.com/en-us/money/-co...ey-backlash/ar-AA1bGuXM?ocid=sapphireappshare

[see vids at site link, above]
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MARKETS TODAY

DJI▼‎-0.11%‎

INX▲ ‎+0.88%‎

COMPRising fast
  • Budweiser is giving away free beer as part of a promotional rebate
  • Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with Mulvaney
  • Up to two submissions can be made till the end of the month to get the free beer
Budweiser is giving away its beer for free with new promotions after the Dylan Mulvaney backlash wiped almost $16 billion off parent company Anheuser-Busch's market value.
Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with Mulvaney began on April 1.
In the latest scramble to return to the good graces of customers, Bud Light revealed a new promotion called the US Budweiser Family Memorial Day Rebate online.
The rebate promises an amount 'equivalent to the purchase price of one 15-pack or larger, up to $15' of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 paid via Anheuser-Busch Digital Prepaid Mastercard.

Budweiser is giving away its beer for free with new promotions after the Dylan Mulvaney backlash wiped almost $16 billion off parent company Anheuser-Busch 's market value
Budweiser is giving away its beer for free with new promotions after the Dylan Mulvaney backlash wiped almost $16 billion off parent company Anheuser-Busch 's market value© Provided by Daily Mail
Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with Mulvaney
Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with Mulvaney © Provided by Daily Mail
Based on recent prices, this would see packs of beer being given away for free.
Meanwhile, some local retailers have been offering 15 packs or larger of these Budweiser products for less than $15 – making the products free after rebate – excluding tax and state restrictions.
The rebate will be paid via a digital prepaid card, according to Bud Light's site.
Customers must provide a proof of purchase, an image of the case's barcode and of their receipt to get the prepaid card mailed to their home address.
Up to two submissions can be made till the end of the month between May 17 and May 23 and another between May 24 and May 31 and forms must be submitted by June 14.
On Wednesday, a Nashua, New Hampshire, Shaw's Supermarket had 30-packs of Bud Light cans on sale for $19.99, down from $24.99, making the price about $5 after rebate.
Social media users have also been shocked by the promotion.
One Twitter account posted photos of two different stores in Wisconsin which showed signs promoting 20-pack prices for $14.99 with the $15 rebate giving purchasers a final cost of $0.
The parent company's competitors have meanwhile seen an uptick of $3.2billion in market value to their brands in the same time.
Molson Coors, which owns Coors Lite, has seen an increase of $2.2billion market value, around 20 percent, while Heineken has a spike of $1billion – an increase of 1.7 percent.
Sales of Bud Light are down more than 23 percent as of the week ending May 6, according to JPMorgan beverage analyst Jared Dinges.

Budweiser gives beer away for free in stores with new promotions after Dylan Mulvaney backlash
Budweiser gives beer away for free in stores with new promotions after Dylan Mulvaney backlash© Provided by Daily Mail
Dylan Mulvaney
Dylan Mulvaney© Provided by Daily Mail
He said the bank expects a 12 to 13 percent volume decline over the course of a year in the US.

VideoBlue.svg
Related video: Bud Light to buy back unsold beer after controversial Mulvaney partnership (Straight Arrow News)

Bud Light continues to play clean up after a controversial

Bud Light to buy back unsold beer after controversial Mulvaney partnership


'We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,' the analysts said on Tuesday.
He added: 'Shares have underperformed EU Beer peers by 15% since the start of April.
'We believe this is due to U.S. uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy.'
The expected decline in earnings, before interest and tax, will follow a 12 percent drop in volume and a 10 percent decline in sales.
In another attempt to deal with the backlash, Anheuser-Busch told wholesalers it will buy back unsold cases of Bud Light that are past their expiration date.
Mulvaney posted the content to coincide with the NCAA March Madness tournament, before joking she didn't know what sport she was promoting.
Experts are also warning that there is a risk of competitor beers running into a shortage, because of the high demand.

Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the 'whole industry is in shock' over the numbers
Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the 'whole industry is in shock' over the numbers© Provided by Daily Mail
Mulvaney made the announcement herself on Instagram during the beer company's promotional event for the NCAA March Madness tournament
Mulvaney made the announcement herself on Instagram during the beer company's promotional event for the NCAA March Madness tournament© Provided by Daily Mail
Mulvaney posted the content to coincide with the NCAA March Madness tournament and sparked the backlash against Bud Light
Mulvaney posted the content to coincide with the NCAA March Madness tournament and sparked the backlash against Bud Light© Provided by Daily Mail
Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the 'whole industry is in shock'.
He claims that the newfound demand for lagers not owned by Anheuser-Bush could result in a trickle-down effect on the industry.
He said: 'Even Bud's competitors aren't really dancing on the grave because they know it could have happened to them.
'You can't just flip a switch and make beer. You know, beer is brewed. It takes, you know, at least a couple of weeks to make.
'So, they haven't had major supply issues yet, but we're about to hit Memorial Day and we could probably see some supply shortages there.'
Schuhmacher even claimed that Molson Coors might not be able to give Americans enough beer for Memorial Day weekend.
The Mulvaney deal came after the brand's ousted marketing chief Alissa Heinerscheid said she planned to update the 'fratty' and 'out of touch' branding.
Industry analysts have warned that unless something drastic changes, the negative volume trends will continue into the summer.

Bud Light sales have fallen significantly since the beer's partnership with Dyland Mulvaney and analysts at JPMorgan expect it will cause Anheuser-Busch earnings to slide 26% this year
Bud Light sales have fallen significantly since the beer's partnership with Dyland Mulvaney and analysts at JPMorgan expect it will cause Anheuser-Busch earnings to slide 26% this year© Provided by Daily Mail
A new profile of the company's handling of the PR, social media and sales backlash admits the company and CEO Michel Doukeris (pictured) are trying to remedy their failures
A new profile of the company's handling of the PR, social media and sales backlash admits the company and CEO Michel Doukeris (pictured) are trying to remedy their failures© Provided by Daily Mail
One reported move is Bud Light buying back cases of unsold and expired beer
One reported move is Bud Light buying back cases of unsold and expired beer© Provided by Daily Mail
For the week ending May 6, in-store sales of Bud Light across the US were down 23.6 percent compared to the year before. And the week before that, ending April 29, sales dropped by 23.3 percent.
This follows declines in sales for the week ending April 22, which were at 21.4 percent. And seven days earlier, the dip was 17 percent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.
The data - showing that US sales are dropping by as much as 20 percent each week - has since been described by industry experts as 'bad.'
Bump Williams from Bump Williams Consultancy told DailyMail.com: 'I don't think the declines in sales/volume will get any worse, but I do think their negative volume trends will continue.'
He said sales dipping by 20 percent seems to be the new 'norm' for Bud Light.
But he added that experts are waiting to see what will happen to sales over Memorial Day and summer selling season to assess if the damage will continue.

Read more
[see https://www.dailymail.co.uk/news/ar...-new-promotions-Dylan-Mulvaney-backlash.html/]
 
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