Actor Jonathan Majors arrested in NYC for allegedly choking woman

[The Bobster]

Actor Jonathan Majors arrested in NYC for allegedly choking woman

The Marvel star was arrested around 11:15 p.m. Saturday morning inside of an apartment near West 22nd Street and 8th Avenue in Chelsea after police responded to a 911 call.

nypost.com

Actor Jonathan Majors arrested in NYC for allegedly choking woman​

By
Patrick Reilly


March 25, 2023 10:02pm
Updated

Majors was charged with strangling his girlfriend in Manhattan on Saturday. AFP via Getty Images

​

“Creed III” actor Jonathan Majors was arrested in Manhattan Saturday for allegedly choking his girlfriend in a domestic dispute, cops said.
The Marvel star was arrested around 11:15 p.m. Saturday morning inside of an apartment near West 22nd Street and 8th Avenue in Chelsea after police responded to a 911 call.
Police determined that Majors, 33, had been in a domestic dispute with an unnamed 30-year-old woman. The woman was Majors’ girlfriend, police sources said.
The woman, who had minor injuries to her head and neck, told police that she was assaulted. She was taken to an area hospital in stable condition, cops said.
Majors was taken into custody without incident and charged with strangulation, assault and harassment, according to police.
The actor, who was a presenter at the 2023 Oscars two weeks ago, has emerged as a major star in recent films such as “Creed III” and the latest “Ant Man.”

Majors was nominated for an Emmy for his role in Love Craft Country.The Washington Post via Getty Images
He is no longer in police custody, cops confirmed.


The Emmy-nominated actor and his girlfriend had reportedly got into an argument while taking a taxi home from a bar in Brooklyn, TMZ reported.


The dispute started after Majors’ girlfriend saw another woman texting him and confronted Majors. The actor reportedly got upset, grabbed her hand and slapped her, sources told the outlet.

Majors reps’ claimed that the actor did “nothing wrong.”Future Publishing via Getty Images The actor, who was a presenter at the 2023 Oscars two weeks ago, has emerged as a major star in recent films such as “Creed III” and the latest “Ant Man.”IMDb


The woman then claimed Majors put his hands around her neck, TMZ reported. The two spent the night at separate locations before she called police the following morning.


Majors’ rep told TMZ: “He’s done nothing wrong. We look forward to clearing his name and clearing this up.” He could not be reached for comment late Saturday.

 

[Arheel's Uncle]

Army pulls ‘Be all you can be’ ads after on-screen narrator arrested

Actor Jonathan Majors' arrest for alleged assault, strangulation and harassment derailed the Army's rebrand project.

www.armytimes.com

Your Army​

Army pulls ‘Be all you can be’ ads after on-screen narrator arrested​

By Davis Winkie

Sunday, Mar 26

Sgt. Maj. of the Army Michael A. Grinston, meets with actor Jonathan Majors at the "Be All You Can Be" branch launch at National Press Club, Washington, D.C., March 10, 2023. (Sgt. Deonte Rowell/Army)
Editor’s note: This story has been updated with a statement from Majors’ attorney.
The Army paused its new multi-million dollar advertising campaign on March 26, a day after police arrested its featured actor, officials said.
Jonathan Majors, who stars as the on-screen narrator in the first wave of “Be all you can be” advertisements, faces charges of assault, strangulation and harassment, a New York Police Department official told Army Times.
The police official said officers responded to a 911 call shortly after 11:00 a.m. at an apartment in the city’s Chelsea neighborhood, where they found Majors and a 30-year-old woman with injuries to her head and neck. Officers did a “preliminary investigation” and arrested the actor.
The case involved a “domestic dispute,” police said. First responders took the woman to a local hospital.
“We are quickly gathering and presenting evidence to the District Attorney with the expectation that all charges will be dropped imminently,” Major’s criminal defense lawyer, Priya Chaudhry, wrote in a statement to Army Times.
According to Chaudhry’s statement, the evidence includes video footage and witness testimony.
But in the arrest’s wake, the Army threw the brakes on its rebranding campaign.
“The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned by the allegations surrounding his arrest,” said Laura DeFrancisco, spokesperson for the Army Enterprise Marketing Office. The Chicago-based enterprise office oversees a multi-billion dollar contract with advertising conglomerate DDB to oversee and execute the service’s marketing efforts.

“While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our ads until the investigation into these allegations is complete.” DeFrancisco added.

The financial impact of the pause is unclear, but the service invested millions of dollars in high-visibility advertisement purchases for the 2023 NCAA men’s college basketball tournament, more commonly known as March Madness. For this year’s final game, a 30-second commercial cost around $2.2 million, according to sports news site Sportico.

Army Times previously reported the “Be all you can be” launch would include immersive in-person events in Texas for the tournament’s Final Four. It’s not clear if or how the pause on advertising spots featuring Majors will change those events.

Service officials couldn’t answer whether they could speed up the next round of advertisements in the works for the campaign. A senior marketing official told Army Times the next commercials were expected to arrive in August — but that was before Majors’ arrest and the advertising pause.

 

[Arheel's Uncle]

Refreshed ‘Be all you can be’ ads coming after Jonathan Majors arrest

The Army is working to retrofit old advertisements with new messages after the actor's arrest.

www.armytimes.com

Refreshed ‘Be all you can be’ ads coming after Jonathan Majors arrest​

By Davis Winkie

Mar 28, 04:04 PM

Army Enterprise Marketing Office staff visited units in Georgia at Fort Benning and Fort Stewart in 2022 to shoot photos and video for the first round of “Be all you can be" content. (Davis Winkie/Staff)
HUNTSVILLE, Ala. — U.S. Army marketers are retrofitting old advertisements to avoid losing costly commercial slots left vacant after actor Jonathan Majors’ arrest Saturday, officials told Defense News and Army Times. The arrest led the service to pull two ads in its rebrand campaign featuring Majors on Sunday.
“We have other content as part of the ‘Be all you can be’ campaign,” Army Under Secretary Gabe Camarillo, the service’s No. 2 civilian official, said during a Tuesday media event at the Association of the U.S. Army’s Global Force Symposium.
He reiterated that the service pulled advertisements featuring Majors out of “an abundance of caution” and said the New York Police Department investigation into the actor “has to play itself out.”
Majors, who served as an on-screen narrator in the first two ads released for the campaign, was arrested Saturday in New York City on charges of assault, strangulation and harassment amid a “domestic dispute” with a 30-year-old woman, police officials said.
The actor’s attorney, Priya Chaudhry, vehemently denied the allegations against her client, arguing that unreleased video evidence and witness testimony will exonerate the “Creed III” and “Ant-Man and the Wasp: Quantumania” star. She added that Majors was the party who called 911. His next court date is May 8, and it’s unclear if a favorable resolution to his case could bring the advertisements back into circulation.
But in the interim, the Army has around eight figures’ worth of airtime prepaid for the final games of the NCAA men’s basketball tournament, known as March Madness. The tournament concludes with two games Saturday and one game Monday, and the women’s tournament will finish on Friday and Sunday.
Advertisers and networks highly value the Final Four and championship rounds of March Madness, with 30-second spots in the final selling for around $2.2-$2.3 million, per sports news site Sportico. Though it’s unclear how many slots the Army purchased for the final games, its ads have been ubiquitous throughout the early rounds. The service also previously announced it will accompany its commercials with on-site marketing events at the event’s fan festival.
An advertising agency executive, speaking on the condition of anonymity due to the sensitivity of the topic, told Defense News and Army Times that such purchases are typically use-or-lose situations. Sometimes networks offer “make-goods,” or deals that allow advertisers to have equivalent airtime at a later date, but special events usually don’t get that treatment, he said.
A spokesperson for the Army Enterprise Marketing Office, Laura DeFrancisco, said the office “repurposed” content produced for two previous advertising campaigns — “Passions” and “Know Your Army” — in order to ensure the slots aren’t unfilled. The interim advertisements will combine the previously produced work with “Be all you can be” messages and graphics, she said.
“We have not lost our media investment at this point,” DeFrancisco added. “These ads are an interim measure as we monitor the situation and review options going forward.” She also said the in-person events will proceed as scheduled.
Majors previously was not cast for the next round of “Be all you can be” television ads, a senior Army official told Defense News and Army Times.
The advertising executive lauded the Army’s plan as an “expedient solution” that will let the service avoid losing high-value airtime and the taxpayer money bankrolling it.
He also said the interim measure has significant challenges. The previous productions were part of two distinct campaigns, each tailored to their own moment and backed by their own market research — and they may not have the same effect today, retrofitted with a new tagline and graphics.
The stakes are high for the Army, too. An ongoing recruiting crisis has the service short by tens of thousands of new soldiers, and the rebrand is a major part of its plan to reverse the problem in the long term.
But beyond the TV spots, the $117 million rebranding campaign remains on track, with content targeting digital and radio audiences combining with real-world efforts like billboards, public transit placards and other displays, DeFrancisco said.